VERTEBRAE

NEW YORK, NY

ROLE | BRAND DESIGNER

CLIENT | VERTEBRAE

Playful brand identity for a NYC-based apparel company, celebrating american-made excellence with elegance, functionality, and artistic movement.

This athletic apparel brand, based in the heart of New York City, offers expertly crafted, made-to-order pieces designed with the grace and energy of dance in mind. Every garment is created in an atmosphere that echoes the vibrant rhythm and movement of the city itself, blending style and functionality to inspire confidence and performance.

Stepping into this brand is like embarking on a journey through the dynamic energy and creativity of New York. Each piece is thoughtfully designed to celebrate individuality, allowing wearers to move freely while expressing their unique style. The attention to detail and commitment to quality mirror the precision and passion of a dancer’s art.

Grounded in social responsibility, the brand keeps its production entirely within New York City, fostering a close connection with local artisans and manufacturers. This commitment supports the local economy, builds meaningful partnerships, and reduces environmental impact, ensuring a sustainable approach to modern fashion.

Whether performing on stage, training, or simply embracing an active lifestyle, this New York-based brand offers apparel that merges craftsmanship, elegance, and movement—empowering individuals to step boldly into their rhythm.